A picture is worth a thousand words.
Yes, this is an age-old expression but that doesn’t lessen it’s meaning. And really good illustration can often convey to the viewer a complex idea more effectively than a lengthy description.
Illustration or photography?
Certainly today’s media is dominated by photography and used extensively in sales and marketing but sometimes illustration can inform the viewer more effectively. It can convey complex and abstract ideas that photography struggles to do. It may be that the choice you make about which direction you take will mean standing out from your competitors. Distinctive illustration can also mean better cohesion in branding by incorporating brand colours and elements.
At Love & Chaos we create illustrations for all sorts of editorial and digital projects:
- books & editorial
- workplace models
- symbols & icons