Rethink Retirement

Love & Chaos was approached by Jayne Gerrie of Adviser Hubspace, to work with her client Diana Mills, owner of Rethink Retirement.

We were given terrific creative scope on this project, building the brand and all collateral. The brief for branding RR was to create a clean contemporary logo that moved away from the more common established styles of retirement logos. (“No olive green trees and no script fonts!” was one definite part of the brief!) The result was a strong simple wordmark using a bright warm red & deep grey.

Rethink Retirement web display
Rethink Retirement Business Cards